Why do Used Japanese Cars Sell More than American Models?
It is ironic how of all countries, Japan could take over the auto market of America, again of all countries. Turn the pages of history and you will see that it is the United States who started the automotive boom with the contributions of Henry Ford. Gradually, Europe caught on but Japan was nowhere near quite late into the 1950s. Suddenly, two players from Japan amped up their automotive ambitions. Fast forward to today, those two names are on every American used car buyer’s mind along with a few others. When people visit used car lots in Greenville, SC, now, Honda and Toyota are almost always on top of their priority list. Ford and Chevrolet come much later.
So, what really happened in between? How did Japanese automakers go from nothing to become the hotcakes of the American market? Unsurprisingly, the secret lies in manufacturing quality cars that people wanted and this is where one group won while the other missed out.
Japanese automakers were first to adapt to the US oil crisis
The boom of Japanese cars started during the 1980s. And that this because they offered a specific feature that healed the consumers’ most pressing pain point. The 1970s were the time when the United States saw the oil crisis. Manufacturers like Honda and Toyota picked up the issue and came out with the best fuel-efficient cars in the market. Naturally, buyers accepted the gift with both hands. This is a trend that the Japanese automakers are still offering in their cars. Look at any used Honda for sale in White Horse Road, Greenville, SC, and you will see that its EPA ratings are the best among its peers. American automakers are still playing catch up on this ground and hence, are losing out on sales.
Japanese cars are more reliable as well
When Toyota and Honda first came to the US, they had a herculean task at hand. They had to beat the likes of Ford and General Motors. And how did they do it? The Japanese automakers manufactured automobiles that would last their owners a long time without much repair expenses. It did not take long for Americans to see the benefits of high reliability. People started holding on to their cars more and reliability soon became an important parameter. Today, again, a few automakers can beat the reliability scores of Japanese automakers. Combined with fuel efficiency, their used cars sell the most. Even the best used Chevrolet cars cannot beat Toyota or Honda cars on grounds of reliability and this has been the trend for decades now.
A car for everyone
Japanese automakers have a car in every segment. Right from small hatchbacks to massive pickups, you are sure to find a Honda or a Toyota that will fit your need. Come to Ford or General Motors and there are some segments where they do not compete. And this clearly keeps the Japanese automakers ahead, given their already sky-high popularity. Additionally, Toyota and Honda were the first to revolutionize a few segments. Honda rolled out minivans that people actually wanted to buy while Toyota brought hybrids into the market first and then it became a trend. In all, the Japanese automakers have a used car for everyone. No matter who you are or what you need your car to do, the Japanese cars will deliver.
Obviously, used car lots in Greenville, SC, sell Japanese cars more than others. The promise is solid and quality is assured. Visit the top dealership like Family Auto of White Horse Road and test-drive used cars of all makes. Decide for yourself if Japanese companies are delivering or do Americans still have a chance.
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